Is Your Menu Design Using Prime space to its Full potential?
View archives
July 1st, 2003
Prime space is one of the biggest menu design considerations. The spot which hits your customers eye first when looking at your menu is known as prime space. Our studies have shown that items in this space are more likely to be ordered.
You do not have to look very far to realise how obvious it is that many restaurateurs are not aware of this fact. In order to maximise profit using menu design, prime space must be utilised to display an item you most want to sell. This item should be popular and bring your restaurant a high gross profit.