Internet Ignorance in Restaurant Industry?
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July 1st, 2003
Restaurants are failing to exploit the internet as
a tool for attracting customers and boosting sales, says a new
survey from American Express.
More than three-quarters of potential customers felt that restaurants
were not taking full advantage of the internet, the report found.
Three out of four respondents said a really informative and
innovative website would increase their loyalty to a restaurant
and would prompt them to return more often. One third said a
good website would encourage them to book at a restaurant that
exceeded their price range.
Despite the importance of the internet, American Express word
of mouth recommendations were the most common reason for choosing
a restaurant.