Monthly Tip to Maximise Your Profit
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August 5th, 2003
Increasing prices without reducing covers…
Did you make budget last month? Are you beginning to think that
increasing your menu item prices is the only way to make ends
meet?
While there is always pressure to increase your prices, this
is not always the best thing to do and can easily decrease the
value perceived by your diners and eventually reducing your
covers. There are many ways to achieve maximum profit without
price increases. These include strategic price tweaking, menu
design item placement adjustment, item analysis, development
and elimination, promotion and even front of house staff training.
Let me share the experience of a client who recently considered
an overall price increase on his menu items and asked for our
assistance.